If you own a small company, you have advantages over larger business; you can be ready to adapt and not shackled to a big corporation. However, the customer can either make or break you and sometimes appearing larger is better for your business.
Launch or Upgrade Your Website
Having an online presence is pretty much standard now for all businesses, and if you don’t have a website that regularly updated, easy to navigate with clear information, customers will simply move on. It is estimated that in 2018, 86% of mobile phone users will go online via their smartphones, and what’s more, Google likes websites that are mobile friendly. Customers also want to shop for products online, and you can start small. Build your website as you build your business, enabling shoppers to pay online and clearly display your products.
Market Your Business
You need to market your business to make it look bigger, as this means more people know who you are. If you are unsure of how much to spend on marketing, keep in mind that large corporations spend an average of 11% of their total budgets on marketing. Consultants can help guide you on the best way to market if you don’t know where to start.
Use Social Media
Social media is a powerful tool in helping your business grow, and it is a lot more than endless tweets about work life. By using social media sites that are relevant to your business, you can target your audience better, and encourage them to interact with you. For example, if your business is a café or restaurant, you can give your customers incentives to snap photos of your food and post them to sites such as Instagram and Twitter. Many social media sites also analyse your activity, which can help you refine it for the future. Another reason to start up and regularly update social media accounts is it helps put your name out there.
Use Point of Sale to its Maximum
A point of sale system can do the work of several staff members, assisting with inventory management, accounting, staff hours and loyalty programs. Use the point of sale solution you have to its maximum; don’t waste a great system by only using a few of the functions. By relying on a system that is designed to help you, you can also spend time on growing your business and serving your customers. For more information on the best POS system for small businesses get in touch with 3R Telecom today.